Available · Hong Kong / Remote

Blair
on the track.

Web3 BD & New-Media Operator. I cold-start communities, ship campaigns that actually convert, and design the visuals to match. Crypto/US-equity investment. HKU · Trilingual

See selected work All my links ↗

王颖孜 / BlairHK

Web3 BD ✦New Media Ops ✦Vibe Coding ✦Visual Design ✦Event Production ✦Trilingual 中 / EN / 日 / 粤 ✦Hong Kong ✦

10k

X followers, 3 months from 0

40+

Events I led end-to-end · incl. Foreign Cultures Festival w/ 2,000+ attendees

500+

KOL pool · HK/TW · JP/KR · SEA, tiered & filterable

0→1

Web3 + study-abroad personal IP, community from scratch

01 — About

Lives at the
intersection of
people & products.

I'm a Web3 BD & MKT lead based in HK. Graduated from HKU in 2025.

I run new-media accounts that grow from zero, design the posters / decks / sites that go with them, and organize campaigns & Meetups end-to-end. I maintain a tiered KOL network across HK/TW, JP/KR and SEA, managing the full collaboration workflow: scout → outreach → negotiate → brief → production → schedule & post.

As a creator myself, I've built a personal IP at the intersection of Web3 and study-abroad, growing a community from zero. I move between MandarinEnglishCantoneseJapanese — and between a slide deck, a Telegram group and a stage mic.

making friendsaround the world ✦

life off-screenplay hard ✦

“行走间攒灵感，热爱里生创意。”

01.1 — In the Room

Web3 Events

Consensus HK · HK Web3 Festival · Fintech Week · Wanxiang Blockchain Summit · Web3 Dev Con · Solana Meetup — on-the-ground for the conversations that move the industry.

10+ flagship events
2024 — 2026 · HK / SH

~/skills — zsh

$ whoami --skills

›

02 — Selected Work

A working portfolio.

My experience spans Web2 and Web3, covering Web3 projects, mining pools, tech marketing and LLM research.

At OnGreen, I contributed to the 0→1 token launch and secured 5 Top-20 CEX listings. I fully managed 4 meetups & AMAs, onboarded 500+ Web3 builders, and scaled X/TG to 10k+ followers in 3 months. Before that — Scarab/HashSpace (LTC mining), Tec-Do (overseas KOL ops, 200+ SEA creators), and a UZH NLP labelling stint.

Web3 · New media · Events · Visuals

Web Design

OnGreen

Sustainability-focused Web3 brand site. Information hierarchy tuned for cold traffic conversion.

Visit ↗

Web Design

HashSpace

Cloud hashrate landing — turnkey mining, daily payouts. Built end-to-end as a Web3 product site.

Visit ↗

Web Design

CapLink

One-stop Web3 ecosystem — AI quant, Web3 social, RWA. A polished crypto product site.

Visit ↗

X/TG Ops

0 → 10k in 3 months

Cold-started a Web3 X account around real emotion + high-value info gaps. Repeatable hook formula.

Event

Foreign Cultures Festival

0→1, 18 country booths + gala. 80-person team, 2000+ attendees, became the school's flagship event.

Visuals

Tweet visuals · campaign posters

Posters & key visuals shipped for X / Telegram campaigns — bilingual, on-brand, ready to post.

Visit ↗

02.1 — Brand Collateral

Brand Collateral · Four-Panel Brochure

Bilingual 4-fold brochure — full visual system, copy & layout for a Web3 product launch. Print-ready. Scroll in to watch it unfold.

Scroll in to unfold

02.2 — X / TG Community

Tweet visuals · campaign posters

Posters & key visuals shipped for X / Telegram campaigns — bilingual, on-brand, ready to post.

Campaign posters

X · Tweet visuals

02.3 — Event Production

Event Production · end-to-end ops

40+ proposals, 30+ events delivered — owning the full chain from brief to concept, flow design and on-site execution, scaling up to 2,000+ attendees per event.

HL · 01

End-to-End Ownership

Mastery of the full chain — brief breakdown → concept → flow design → execution. Led 30+ events averaging 50–200 attendees, peaking at 2,000+.

HL · 02

Brand IP 0 → 1

Built two signature IPs — International Culture Fair (2k+ attendees) and Stamp-Run Rally (1k+ attendees) — turned into standardized SOPs reused across follow-up events.

HL · 03

Collaboration Efficiency

Built a standardized asset library, cutting repetitive comms cost by 30% and ramping new teammates 50% faster.

HL · 04

Resource & Risk Management

Cross-team coordination, vendor management and contingency planning — optimized resourcing to reduce cost by 15%.

Case Study

Foreign Cultures Festival · 18-nation culture fair + gala night

18 country booths (food / culture / costume / games) blended with stage performances, contests, and stamp-collecting trails. Built from 0 → 1: an 80-person team in lockstep, rapid response to on-site incidents — became a benchmark case reused across campus.

Scan to view event coverage

2,000+

Attendees

100%

Satisfaction Rating

300+

Pieces of UGC Buzz

感谢你组织如此盛大的活动I will never forget this in my life你把节目安排得很好You're so cooperative, yesterday was memorable这是个精彩的活动We truly appreciate you我这辈子都不会忘记A truly amazing event!我们真的很感谢你Thank you for organizing such a grand eventBest event I've been to this yearSo well organized, hats off!Can't wait for the next one

Process Flow

06 STEPS

Step 1
Concept & Sponsorship
Brainstorm, slogan ideation, flow diagrams. Five proposal revisions to vet cultural/political sensitivities and mitigate risk.
Step 2
Team Building
Assembled an 80-person crew; partnered with the Overseas Education School to recruit “One-Day Diplomats” — each booth staffed by 1 international + 2 local students.
Step 3
Procurement
Coordinated ¥55k of equipment loans and material sourcing with clean, fully traceable invoice workflows.
Step 4
Venue & Rehearsal
Aligned with venue, lighting and audio teams; walked every act through cues, timing, and transitions.
Step 5
On-Site Ops
Ran the culture fair live, directing 200+ international student performers; resolved 3 incidents on the fly (audio, network, staffing).
Step 6
Wrap-Up & SOP
Owned reimbursement follow-through and post-mortem; distilled the playbook into an SOP for future event reuse.

02.5 — Experience

On the track.

BD & MKT Lead — OnGreen Technology (R.C.W. GROUP) · Web3
Dec 2025 — May 2026 · Hong Kong
- Ran the full 0→1 token listing pipeline; secured listing offers from 5 Top-20 CEX platforms and locked in WikiExpo sponsorship at Web3 summits.
- Planned & executed 4 Meetups / AMAs solo, converting 500+ Web3 professionals into private traffic pools.
- Cold-started X & Telegram from zero past 10k followers each within 3 months.
- Owned the full visual stack — event posters, brochures, invitation letters, banners and long-form product visuals.
BD & Marketing Specialist — Scarab Technology · LTC mining pool + cloud hashrate
Sep 2025 — Nov 2025 · Hong Kong
- Built 300+ industry connections via summits & networking; closed one client onboard with 500k RMB investment.
- Monitored CMC and partner ad performance, tracked mining-pool ops data and shipped optimization recommendations.
- Built internal competitor & cloud-hashrate knowledge bases; refreshed the site in Figma + Lovart.
- Ran daily X updates and the Chinese-language Telegram community end-to-end.
Overseas KOL Ops Intern — Tec-Do Technology · AI Marketing Agent
Sep 2025 · Guangzhou
- Screened & engaged 200+ SEA KOLs into a structured creator CRM — tiered by audience, engagement and content style.
- Delivered 2 overseas campaigns for sports brands 361° and Xtep: matching, briefing, publishing and performance monitoring.
NLP Intern — University of Zurich · LLM group
Sep 2024 — Oct 2024 · Remote
- Analyzed 3,000+ Instagram captions to identify cultural preferences across Asian and European markets
- Evaluated LLM performance on abstract-vocabulary understanding, building labelled datasets and scoring model outputs against linguist-defined rubrics.
Content Creator · Personal IP — RedNote & X
Mar 2024 — Present · Remote
- Built a “Web3 + Hong Kong Expat” persona end-to-end — topic, copy, video — with 10+ viral posts (top one 100k+ views).
- Spun up a 200+ member private community powering BD networking and warm-intro pipeline.
Project Leader — “Crossing Oceans, Sharing Visions” International Cultural Festival
Mar 2023 — May 2023 · Mainland China
- Led planning for a 2,000+ attendee international festival; 5 proposal iterations with cultural & political risk SOPs.
- Managed an 80-person team and a 55k RMB budget; generated 300+ pieces of secondary content from the live event.

02.6 — Education

Trained in language, shipping in Web3.

The University of Hong Kong

MA in English Studies · Sociolinguistics · 2024 — 2025

Top 30% · 60,000 HKD entrance scholarship

Yangzhou University

BA English (Education) · 2020 — 2024

Top 5% · President's First-Class & Jiangsu Provincial Government Scholarships

Languages

Mandarin (native) · English (TEM-8 · IELTS 7.5) · Cantonese · Japanese · Spanish (beginner)

Honors & Awards

2025
MAES Creative Component Award
Work exhibited on the faculty wall, The University of Hong Kong
2024
HKU Master's Entrance Scholarship
Top 10% · 60,000 HKD
2023
China Youth Volunteer Service Awards
National · Silver
2022
Challenge Cup National Innovation Competition
National ·Silver
2022
Jiangsu Gov. Overseas Study Scholarship
Top 3% · 7,000 RMB
2022
“Internet+” Innovation & Entrepreneurship · Jiangsu
provincial · 3rd Prize
2022
National Innovation & Entrepreneurship Project
National-level grant
2021
National College English Competition
National · 2nd Prize